Apple is reducing more than 200 jobs as the tech big sharpens its focus on AI and updates its Siri digital assistant.

Roughly 100 of the eradicated positions are tied to the Vision Pro crew, while another 100 hit teams working on Siri and Intelligent Systems Experience, the division targeted on bringing AI into Apple gadgets, Bloomberg reported.

Tim Cook is formally stepping down as Apple CEO on Sept. 1. ZUMAPRESS.com

Apple confirmed the cuts, saying it was “looking to evolve our business to deliver the best experiences for our users.”

“While we will create new roles as part of this change, it will also impact a limited number of existing roles,” the firm said.

Siri has lagged behind OpenAI’s ChatGPT and Google Gemini for years, significantly when it comes to remembering what customers were speaking about and dealing with follow-up questions naturally.

Apple Inc.’s long-planned improve to the Siri digital assistant has run into snags during testing in latest weeks. Bloomberg via Getty Images

Siri has traditionally responded with a primary internet hyperlink instead of really answering the query.

The firm’s revamped “Siri AI” in the public beta of iOS 18 has narrowed the useful hole by focusing on integration across its ecosystem.

Apple releases iOS 26.6.1 on an iPhone in Taichung, Taiwan, on Tuesday, Aug. 18, 2026. ZUMAPRESS.com

Vision Pro has become one of Apple’s greatest industrial disappointments.

The headset options industry-leading micro-OLED shows and exact eye-tracking, but customers haven’t embraced it.

Apple is reducing more than 200 jobs across the groups creating its Siri voice assistant, Vision Pro mixed-reality headset and associated software program as it shifts sources toward new AI expertise and good glasses. Apple

Apple never launched official gross sales figures, while estimated world gross sales fell to just 45,000 items in the last quarter of 2025.

Apple raised costs on Macs and iPads earlier this summer season. Future Publishing via Getty Images

In response, Apple is trimming its Vision Pro operations while shifting sources toward newer AI efforts and gadgets.

The firm is also dealing with larger manufacturing prices as an AI-driven reminiscence scarcity pushes up bills.

Apple raised costs on its Macs and iPads earlier this summer season and lately launched a leasing plan overlaying its main {hardware} merchandise as it seems to carry in more prospects while offsetting these prices.