Red Lobster is once again providing its Endless Shrimp promotion, which contributed to thousands and thousands of {dollars} in losses before the seafood chain filed for chapter two years in the past.

The firm advised Fox News Digital it determined to carry back Endless Shrimp because the promotion still issues enormously to its clients, who “never stopped asking for it.”

“They continued telling us they missed it, showed up when we brought it back this spring and kept asking for more after that run ended,” Red Lobster said.

“We weren’t going to walk away from something they love simply because the previous operating model did not work,” the firm added. “The better answer was to fix what didn’t work and bring it back in a way that is right for our guests, our restaurant teams and the company.”

According to Red Lobster, the spring run also proved the firm could carry Endless Shrimp back in a method “that delights our guests and works for our restaurant teams and our business.”

Participating areas started providing the present Endless Shrimp deal for a restricted time on Aug. 17.

“Guests can mix and match five flavors endlessly throughout the meal for as much shrimp as they like, any way they like it,” Red Lobster announced in a press launch.

Endless Shrimp returned to choose Red Lobster areas in the spring of 2026. Red Lobster

The lineup consists of new garlic-bread-crusted shrimp, shrimp linguini Alfredo, garlic shrimp scampi, Parrot Isle coconut shrimp and Walt’s Favorite Shrimp — hand-breaded, butterflied shrimp calmly fried and served with cocktail sauce.

Red Lobster closed dozens of areas nationwide in May 2024 before submitting for Chapter 11 chapter, Fox News beforehand reported.

Many analysts and media reports have cited the firm’s resolution to make Endless Shrimp a everlasting providing as one issue behind its monetary troubles.

Endless Shrimp returned to choose Red Lobster areas in the spring of 2026, but the chain’s 37-year-old CEO, Damola Adamolekun, made it clear in a assertion to affiliate FOX 13 Tampa Bay that the promotion would be obtainable for a restricted time only.

A Red Lobster restaurant stands on Thursday, July 24, 2014, in Yonkers, New York. Bloomberg via Getty Images

“The previous model did not work, so we did not repeat it,” Red Lobster advised Fox News Digital. “We rebuilt Endless Shrimp around much stronger operational and financial discipline, including better forecasting, kitchen flow, menu structure and restaurant support. We also designed the current offer to work as a dine-in experience, with pricing that can vary by market. The new standard is simple: Endless Shrimp has to work for the guest, the restaurant team and the business.”

The spring run of Endless Shrimp “met and exceeded our expectations in several important ways,” Red Lobster advised Fox News Digital.

“Guest satisfaction significantly outperformed the average for Red Lobster promotions, restaurant-team support was stronger than it had been in years, and our internal team Proud to Serve and Recommend scores both came in above historical levels,” the firm said. “Just as importantly, guests continued asking for Endless Shrimp after the promotion ended.”

Red Lobster CEO Damola Adamolekun is seen during present protection of “Good Morning America” on ABC on July 24, 2025. ABC via Getty Images

In June 2026, Adamolekun said he was planning “the greatest comeback in the history of the restaurant industry.”

His plan consists of streamlining operations, closing underperforming eating places, growing engagement with clients and tapping into their nostalgia.

One of the largest classes Red Lobster said it discovered from the earlier Endless Shrimp promotion was that “guest demand alone is not enough.”

The modifications to Endless Shrimp are one instance of how Red Lobster operates in a different way at this time, the firm said.

“We are focused first on the guest, but that guest focus is backed by greater operational discipline and financial rigor. With Endless Shrimp, we took an experience guests love, addressed what wasn’t working and proved we could deliver it successfully under a stronger model. That same approach is guiding the broader business,” Red Lobster said.