In a assertion issued to numerous media, Callaway, which has labored with Good Good since 2023, said: “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.

“We look ahead to working collectively to guarantee a more inclusive area in golf.”

Good Good was launched as a YouTube channel in 2020 and has become one of the largest content creators in golf.

Regular clips include men and women competing in various golf challenges, while Good Good also creates made-for-TV shows as well as adverts for golf clothing and other merchandise.

The PGA Tour has been working on closer collaborations with social media content creators and last year announced plans to stage the inaugural Good Good Championship in Texas, which is due to take place in November.

“The PGA Tour believes in golf’s skill to convey folks collectively and create a welcoming atmosphere for all,” a PGA Tour spokesperson said in reaction to the Good Good advert.

“We do not condone violence in any type, and the since-deleted video does not replicate our values or dedication to inclusivity and respect.”